An advertising copywriter and creative director, Jeff has applied his background in branding for high-end consumer goods and luxury products to create the content for SeniorsLivingSmarter.com. His knowledge of consumer behavior and experience in marketing to Active Adults -- have helped define the original content throughout the website. He has consulted on dozens of online marketing efforts for realtors across North America.

Jeff is a native of Philadelphia — in 2019, Jeff and his wife, Linda, relocated to Georgetown to be close to their daughter, son-in-law and their identical twin grandsons.